Sanoman Toimittajakoulu 50 years campaign was calling all the former pupils of the school to sign in for the party. Same time it told, how important role the school has had in Finnish society, as there were so many well known persons in the list.
Seven full page ads with different headlines run on biggest newspapers (on top). I also made the landing page toimittajakoulu50.info for collecting the registrations.
Name tags and welcome screens hold all the participant names, and when i.e. Katri Saarikivi was speaking, her name was lift up from the list on screens (below).
